When Fresh & White launched its Limited Borneo Edition with the “Suarakan Tradisi” campaign and “AAHHH” challenge, the brand wanted more than just shelf visibility – they wanted real, on-ground excitement with families in Sabah and Sarawak.
As a homegrown team specialising in event management and activation across Sabah and Sarawak, we were engaged to bring this campaign to life through a fun, high-energy out-of-home road activation that feels authentically Bornean.
The activation was designed as a mobile brand experience covering key locations across Sabah and Sarawak.
To match the campaign’s spirit, we leaned into three pillars:
- Borneo-first look & feel – booth and display styling inspired by local motifs, colours and the special Borneo packaging.
- Simple, addictive gameplay – something you can’t walk past without wanting to try.
- Clear link to purchase & contest entry – buy, play, shout “AAHHH!”, and stand a chance to win.
Our role as an activation partner goes beyond setting up the booth. We support the brand by:
- Planning suitable locations and traffic patterns for each city,
- Handling permits, logistics and local coordination,
- Training crew on product knowledge and contest mechanics,
- Ensuring visual consistency with national campaign assets.
If you’re planning your next FMCG activation in Sabah or Sarawak and need a partner who understands both ground operations and brand storytelling, we’d be excited to help you design it
