Fresh & White has introduced its Limited Edition Borneo Pack Campaign, an initiative that embraces the diverse and rich cultural heritage of East Malaysia. This exclusive campaign, running throughout November and December, features unique packaging inspired by local traditions, available only in Sabah and Sarawak.
We are honored to manage the promoter placements across major cities and towns in Sabah and Sarawak, including Kota Kinabalu, Tawau, Sandakan, Kuching, Miri, Bintulu, and Sibu. Our extensive reach ensures the campaign connects with communities across the region, reflecting the true spirit of East Malaysia.
As part of the campaign, Fresh & White is hosting roadshows in key supermarkets such as Bataras, Servay, Farley, and Emart. These roadshows offer attendees the chance to win fantastic prizes through a lucky draw, featuring items like microwaves, batik-style carriers, limited-edition local motif name card holders, local motif plates, umbrellas, and vouchers. Adding excitement is the mascot bear’s special appearances, drawing crowds and creating memorable experiences for shoppers.
With years of experience in event management across East Malaysia, we understand the unique needs and nuances of the Sabah and Sarawak markets. From the logistical challenges of covering vast geographical areas to tailoring campaigns that resonate with local communities, we deliver solutions that align perfectly with your brand’s vision.
Our local knowledge allows us to manage events in both urban centers and smaller towns, ensuring no community is left out. By blending cultural insights with professional expertise, we help brands like Fresh & White create campaigns that not only drive engagement but also build a meaningful connection with the people of East Malaysia.
At YHP Event, we specialize in delivering impactful and culturally relevant event management services in East Malaysia. Whether you need product activations, roadshows, or large-scale promotional campaigns, we have the resources and expertise to manage every detail from start to finish.
Connect with us to strengthen your brand’s connection with audiences across Sabah, Sarawak, and beyond. Let us help you deliver impactful events that resonate with local communities and create lasting impressions!
