The highly anticipated SugarBun & Pezzo First Franchisee Convention brought together passionate franchisees, staff, and key stakeholders to celebrate years of success, collaboration, and shared goals. Held in the heart of Kota Kinabalu, this inaugural event marked a historic milestone for two of Malaysia’s favorite brands—SugarBun, a pioneer in fast food, and Pezzo, the go-to for fresh and bold pizza creations.
The convention was attended by 250 franchisees from diverse regions, including Brunei, Singapore, Selangor, Sarawak, Labuan, Tawau, Sandakan, and Keningau. This wide representation highlighted the growing footprint of both brands and reinforced the importance of collaboration in driving collective success.
One of the key highlights of the convention was the launch of the SugarBun Express kiosk concept, also known as the Little Kiosk. This innovative model is designed for smaller-footprint establishments, such as kiosks and food halls in high-traffic locations. This forward-thinking concept embodies SugarBun’s commitment to innovation and supporting aspiring entrepreneurs.
This memorable day was carefully curated to offer franchisees a mix of valuable insights and heartfelt celebrations. The morning session was packed with informative presentations, updates on the brands’ journey, and strategic plans for the future.
The evening transformed into a vibrant dinner session, where attendees could unwind, network, and enjoy the festivities. The perfect blend of business and pleasure ensured everyone felt appreciated and motivated to contribute further to the brands’ growth.
A Walk Down Memory Lane
A Photo Backdrop and a Memory Wall Lane were designed to take attendees on a nostalgic journey, reflecting on the remarkable milestones achieved over the years. Franchisees and staff reminisced about their shared experiences and celebrated the legacy of the brands. This creative element added a personal touch, igniting cherished memories and strengthening bonds within the franchise community.
The event was elevated by a lineup of captivating performances that paid tribute to the brands’ identity and local culture:
- Customized Opening Dance: Themed around SugarBun, Pezzo, and Sabacco, this one-of-a-kind performance celebrated the brands’ distinct personalities, creating a lively and unforgettable start to the evening.
- Local Sabah Magunatip Dance: A traditional bamboo dance showcased Sabah’s rich cultural heritage, delighting non-local attendees with its rhythmic precision and vibrant energy.
- Singing Performance: The night concluded with a soulful performance by Anabelle, whose voice brought the audience together in a shared sense of joy and celebration.
As a leading event management company in Kota Kinabalu, we at YHP Event ensured every detail of the convention was planned and executed to perfection. From the engaging program lineup to the thoughtful incorporation of Sabah’s unique culture, the event embodied the brands’ commitment to excellence and community.
Whether you’re hosting your own franchise event or planning a corporate gathering, trust the expertise from our team. Let’s create memories together!
Contact us today to make your event an unforgettable success.
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