The launch of The Fresh Story — a brand that celebrates freshness, community, and growth.
Held with elegance and joy, The Fresh Story Launching Ceremony marked an exciting new chapter for the brand and its supporters. The ceremony was graced by YBhg. Dato’ Nor Sam Binti Alwi, Ketua Pengarah Pertanian Malaysia, who delivered a warm and inspiring speech, reflecting on the importance of supporting local agriculture, sustainability, and innovation in the food and lifestyle industry.
The launch was officiated with a ribbon-cutting ceremony, followed by an energetic lion dance performance — a traditional symbol of prosperity and good fortune. The grand unveiling of The Fresh Story logo drew cheers from the crowd, marking the official start of their brand journey.
Guests enjoyed a delightful buffet lunch after a special warehouse tour, creating a casual and heartwarming atmosphere where stakeholders, media, and community members mingled and shared in the joy. It was a moment of connection and celebration, with plenty of smiles, photos, and meaningful conversations.
At YHP Event, we specialize in crafting events that blend professionalism with personality. As a leading event company in Sabah, our role was to provide seamless event management in Kota Kinabalu, from protocol planning and guest coordination to show flow management and creative direction.
