Are you a fan of hot sauce? Then you’ve got to try Sabasco, Borneo’s very own homegrown hot sauce brand made by Momporok Chilli. Sabasco has been spicing up the taste buds of Malaysians and they’re always coming up with new and exciting flavours to tantalize your taste buds.
Sabasco launched their newest flavour – A1 Tok Sai, and to promote it, they organized a month-long activation in popular supermarkets across Sabah and Sarawak. Every weekend for a month, we set up a booth in various locations such as Kota Kinabalu, Sandakan, Tawau, Papar, Tuaran, Kuching, Miri, and Sibu. Customers were invited to come and taste the new flavour, A1 Tok Sai, and take advantage of its special promo – buy 2 get 1 free.
But that’s not all. Sabasco also ran an online campaign to give away free Sabasco full series to lucky winners. All customers had to do was follow Sabasco on social media, share a post about the new flavour, and tag a friend.
The activation was a huge success, with many customers coming to try the new flavour and take advantage of the promo. It was a great opportunity for Sabasco to connect with their loyal customers and introduce their products to new ones.
As an event management company in Kota Kinabalu Sabah, YHP Event was thrilled to be a part of this exciting project. We worked closely with Sabasco to plan and execute the activation, ensuring that everything ran smoothly and customers had a great experience.
At YHP Event, we believe that events should be engaging and memorable, and that’s why we put so much effort into every project we take on. Whether it’s a small activation or a large-scale event, we make sure that every detail is accounted for so that you can sit back and enjoy the experience.
If you’re looking to promote your product or brand in Kota Kinabalu, Sabah, our team of event planning experts is ready to help you design an unforgettable experience that will leave a lasting impression on your customers. Let’s work together to create something amazing!
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